Thursday, January 6, 2011

Building Personal Brand Within the Social Media Landscape

Gary Vaynerchuk

Need advice on Social Media skills and building your Personal Brand? Gary Vaynerchuk has some definite ideas about both and is very impassioned, if unorthodox, when speaking about them. I had heard of him some time ago but had never watched one of his video presentations until yesterday when I ran across the link for the video immediately following. For those who cannot get around his abundant use of "adult language" please do not view any of the videos posted below. I have also posted links to his book, Crush It! and the Kindle version of the same title. At the time of this writing, the book has a user rating of 4.5 stars with 485 customer reviews. That's pretty good by anybody's standards and I am really looking forward to reading Crush It! myself.

Gary Vaynerchuk (born November 14, 1975, in Babruysk, U.S.S.R., presently Belarus) is a video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce. Vaynerchuk immigrated to the U.S. in 1978, and after graduating from Mount Ida College in Newton, MA, transformed his father's Springfield, NJ liquor store into the large scale retail wine store named Wine Library, and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine, which launched his career of internet celebrity. (From Wikipedia, the free encyclopedia)

Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

Warning: These video presentations contain adult language.

Are you living, or just earning a living?

Gary Vaynerchuk's new book, Crush It! now available from Amazon

Crush It! in hard cover @ $14.95:

Crush It! in Kindle format @ $7.99:

Crush It: In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009. The deal is groundbreaking in the publishing world as one of the first attempts to successfully use a low-advance/high royalty business model. In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller List.

The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business. (From

Gary Vaynerchuk Teaches Basic Social Media Principles to CNN

Gary Vaynerchuk on online marketing

Gary Vaynerchuk Explains How You Build Your Personal Brand

Viral Marketing & Business Building Event of 2008 Day 3 Gary Vaynerchuk

SXSW 2010: Gary Vaynerchuk Presentation

More at Wikipedia Website

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